Business Analytics
Our researchers combine scientific expertise with their understanding of business problems
We have many ongoing projects within Business Analytics with our key researchers collaborating across the two leading research centres in Business Analytics:
and collaborating with local businesses from within the Amsterdam region and beyond.
Our key researchers in this discipline are summarised below:
Our researchers
Sandjai Bhulai
Professor of Business Analytics – VU
[email protected]
- dynamic pricing
- human resource analytics
- Operational Research
- social media analytics
- statistics
Hans Borgman
Professor of Information Systems and Digital Business – UvA
[email protected]
- Digital Innovation
- IT Governance
- Technology Adoption
Peter Boswijk
Professor of Financial Econometrics – UvA
[email protected]
- Econometric Applications of Machine Learning
- High-Frequency Data
- Risk Management
Frans Feldberg
Professor of Data-Driven Business Innovation – VU
[email protected]
- Data-Driven Business Model Innovation
- decision support systems
- Digital Innovation
Jonne Guyt
Assistant Professor – UvA
[email protected]
- Individual level choice models
- Marketing
- retailing
- scanner panel
Sander Klous
UvA | Partner – KPMG
[email protected]
- Big data
- data processing technologies
- High Performance Distributed Computing
Umut Konus
Associate Professor – UvA
[email protected]
- Attribution Models
- Choice Models
- Customer Journeys
- Mobile and Online Marketing
- Omnichannel Marketing
Ger Koole
Professor of Business Analytics – VU
[email protected]
- Applied Probability
- Stochastic Optimisation
Marijn Plomp
Assistant Professor, Programme Manager – VU
[email protected]
- Chain digitisation
- Chain-Computerisation
Edo Roos Lindgreen
Professor of Data Science in Auditing – UvA
[email protected]
- Auditing
- information security
- privacy
Stevan Rudinac
Assistant Professor – UvA ABS
[email protected]
- computer vision
- Information Retrieval
- Information Visualisation
- Machine Learning
- Multimedia Analytics
Marc Salomon
Management Team – ADS | Professor of Decision Sciences – UvA ABS
[email protected]
- Applied Mathematics
- Business Economics
- Operational Research
Willemijn van Dolen
Professor of Marketing – UvA
[email protected]
- Corporate social responsibility
- Marketing
- social media analysis
- Social services to children
Marcel Worring
Professor of Business Analytics – UvA ABS | Associate Professor – UvA IvI | Director – ICAI Amsterdam | Scientific Director – ICAI AIM
[email protected]
- Information Visualisation
- Intelligent Systems
- Multimedia Analytics